The Milwaukee Film Festival takes place annually for two weeks, bringing together thousands of film fans and filmmakers to celebrate the power of cinema. 
I wanted this campaign to be colorful, bright, and feel celebratory of Milwaukee's unique culture. Since the artwork would be used across multiple digital and print channels, it had to be visually rich and contain many elements that could be used individually. I hired local creative Wit & Co. to create the illustration.
Below are a few of the many pieces created for the campaign; visual identity, art direction of the program book, digital slides, social media, flyers, merch, window perfs, passes, screenwashes, stickers, and signage. Additionally, I managed the production designer's workflow.
Graphic Design
Art Direction
Print & Digital
Project management
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